You can tell that Alfa Romeo is in a good place when the problems it’s having involves deciding between two models that are going to be received well by the public. Apparently, that’s the predicament the Italian automaker finds itself in with the Giulia Sportwagon variant and a report from Car Magazine reveals that the Italian automaker is dropping plans to build the wagon variant of the Giulia because it wants to focus its attention on the Stelvio SUV.
Speaking with the news outlet, Alfa Romeo manufacturing chief Alfredo Altavilla explained that the Giulia Sportwagon, while appealing for a number of different reasons, wouldn’t make sense since the Stelvio already captures a lot of the features and capabilities that the Giulia Sportwagon would have had in case Alfa Romeo decided to green light it. In his own words, Altavilla added that the Stelvio “can capture all the people who would otherwise have been interested in the [Giulia Sportwagon].”
While there is some point to Altavilla’s explanation, it’s still a little surprising that Alfa Romeo would do anything to quell the momentum that the Giulia has generated since it was launched in 2016. The positive reception of the sedan reignited interest in the once-struggling Italian brand and the momentum has swelled to the point that we’re now in line to see the Giulia Sprint, a two-door coupe variant that’s expected to compete against the likes of the BMW M4, Mercedes-AMG C 63, and Audi RS5. Adding a Sportwagon variant would have helped round out the Giulia family as that model would have been able to directly line up against the BMW 3 Series Touring and the Mercedes C-Class Estate and compete against those variants independently.
Turns out, we’re not going to see that anymore because Alfa Romeo isn’t even going to cross that bridge. Again, the explanation behind the decision to drop the Giulia Sportwagon makes a lot of sense at the moment. Let’s just hope that for Alfa’s sake, it won’t come back and bite them in the future.
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